Which of the following marketing formats is sales oriented?

Chapter 10

Question	Answer
Which of the following marketing formats is sales oriented, rather than branding oriented or a mix:	Search engine

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Which of the following is a milestone for the Web site development phase of building an e-commerce presence? C2C e-commerce.

What is the difference between personalization and customization as applied to e-commerce?

What is the difference between personalization and customization, as applied to e-commerce technologies? Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user’s preferences. An example of the portal business model is Facebook.

Which of the following is an example of market creator service?

eBay is an example of the market creator business model. MSN is an example of the portal business model. Web personalization is used primarily as a marketing tool. Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Which of the following describes longtail marketing?

Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It’s mainly used by businesses that are dominated by a huge market leader. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand.

Which of the following is an example of C2C?

The most prominent examples of C2C include eBay, an online auction site, and Amazon, which acts as both a B2C and a C2C marketplace. eBay has been successful since its launch in 1995, and it has always been a C2C.

Which of the following is an example of e business?

Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites. By 2020, global retail e-commerce can reach up to $27 Trillion.

What is the largest form of web marketing?

Search engine marketing is the largest form of web marketing. The Internet increases information asymmetry. Information asymmetry exists when there is more information about one product than there is about a similar product. Advertising networks track a user’s behavior at thousands of websites.

Is Amazon a market creator?

Amazon.com is the world’s largest online retailer. The company operates as both a B2C and a C2C market, meaning it markets goods directly to customers and allows users to sell goods themselves. These C2C facilitators earn fees or commissions by allowing sellers to list and sell goods through their websites.

What is AE retailer?

Electronic retailing (E-tailing) is the sale of goods and services through the Internet. E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.

What does behavior mean in marketing?

What is Behavioral Marketing? Behavioral marketing is the strategy of targeting leads or customers based on specific actions they take on a website, rather than just the pages they view. Then, marketers use behavioral segmentation to target specific consumers based on the actions they take.

Which is true about rich media marketing format?

Rich media advertisements are a sales-oriented marketing format. True False False In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information? service provider portal transaction broker market creator community provider community provider

What does rich media mean in an ad?

What Does ‘Rich Media’ Include? The term rich media refers to any ad that includes advanced interactive features like video, audio, animation, or other elements that otherwise encourage your users to interact with the advertisement.

Which is the first marketing format is sales oriented?

The first product sold online. The first paid advertisements placed on a Web site. The first e-mail sent. The first domain name registered. The first product advertised online. The first paid advertisements placed on a Web site. Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

Which is the largest mobile advertising market in the world?

Which of the following is the largest mobile advertising market? SCM. sourcing. e-procurement. procurement. production. procurement. A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.