What are the criteria for country evaluation and selection for international business?

What are the criteria for country evaluation and selection for international business? Various factors, such as market size, market growth, customers’ buying power, average trade margins, seasonality and fluctuations in the market, marketing barriers, competitive structures, government regulations, economic and political stability, infrastructure, and psychic distance may be taken into Read more…

How do you write a TAT story?

How do you write a TAT story? Follow these tips to write an excellent story in TAT: First look at the background, see the setting of the story, e.g. rural/urban, market place/ building, etc, then closely observe the foreground and see how many characters are there, what are they holding/doing Read more…