What is EDDM Retail indicia?

Mailpieces are simply addressed to “Postal Customer” and your mail will be delivered to every address on your selected routes. Show More. Postage Indicia. Use the EDDM Retail Indicia, which is a postage payment mark that takes the place of a regular postage stamp or meter stamp.

How do you design for EDDM?

9 Tips for Designing a Successful EDDM® Postcard

1. Headline. Start the postcard with a simple, yet bold opening statement.
2. Message. Establish why people should choose you over your competition.
3. Coupon or Discount. People love a good deal.
4. Call to Action. Call to action!
5. Contact Information.
6. Photos.
7. Logo.
8. Testimonials.

Where do you place EDDM indicia?

EDDM® Requirements The indicia and the address must be on the same side of the mailer. The whole of your mailing address / label must also be located in the top half of your mailing piece.

What does Prsrt STD Ecrwss US postage paid EDDM Retail mean?

In place of a name and address, the mail should read, “Local Postal Customer.” EDDM indicia information must include “PRSRT STD, ECRWSS, US POSTAGE PAID, EDDM RETAIL.” The ECRWSS stands for “Enhanced Carrier Route Walk Sequence Saturation.” This designation lets carriers know that the mail for their routes covers every …

How do I bundle EDDM?

Stack Your EDDM® Bundles Start by counting out one bundle to ensure it meets USPS regulations. Then, stack the rest of your bundles next to each other. Make sure they’re all the same height as the first bundle to ensure they all contain the same amount of pieces.

How much is postage for EDDM?

Pricing. The cost of EDDM Retail is $0.20 per piece. After all is said and done, the postage savings can reach up to 7 cents over standard letter mail, or 3.5 cents over 4×6 postcard first class postage rate. That adds up fast when you’re sending thousands of postcards.

Can EDDM be in an envelope?

A: No. EDDM® offers are mailed solo. Your offer will never be inserted into an envelope, combined with other offers, or mailed as part of a publication. EDDM® delivers your offers directly to your prospects, resulting in increased visibility and higher value.

Can I send a letter EDDM?

EDDM-Retail™ makes it possible for small businesses to send Direct Mail (Standard Mail ® flats only) — Note that the minimum mailpiece size is 3.5 inches high, 5 inches long, and 0.007 inch thick, but to be considered a flat, a piece must exceed at least one of the minimum dimensions noted in the accompanying …

How successful is EDDM?

The emergence of Every Door Direct Mail (EDDM) gave direct mail marketing a boost in the right direction. Studies have shown that 79% of consumers will act on a piece of direct mail as soon as they get it, and 56% of those surveyed admitted they trust printed material more than other media channels.

Can I Track EDDM?

QR codes are commonly found on print media as a quick and easy way for recipients to view your offer or message online. Traffic generated from a QR code can easily be tracked using a campaign-specific landing page and/or web analytics software.

What should the retail indicia in EDDM look like?

The correct EDDM ® indicia for a retail campaign will include the words “EDDM RETAIL”. Here are some examples of how the EDDM ® Retail Indicia looks, and how the indicia would look when using the Excel Mailing Permit:

Do you have to include indicia on EDDM postcards?

Ensure that your EDDM ® postcards have the mailing label and indicia only on the top half as shown in the example. Please follow this example to ensure your postcard meets USPS ® requirements. both business and residential. Residential deliveries only. PO Box™ deliveries only.

How tall do you have to be to mail an EDDM indicia?

Don’t forget, there are also EDDM guidelines to follow in terms of EDDM mailing size. More than 10.5” or 6.125” in height or .25” thick. We hope this has been helpful in terms of EDDM indicia and EDDM requirements. Ready to start EDDM but need some help with your first mailing?

How to design permit imprint indicia [ postal explorer ]?

How to Design Permit Imprint Indicia. 1 Line 1: Class marking. 2 Line 2: The words “U.S. Postage Paid”. 3 Line 3: City and state where permit is held. 4 Line 4: The word “Permit” and your permit number.