What distribution channels does Nike use?

Nike’s distribution channels can be primarily divided into two categories.

• Selling products to wholesalers in the US and international markets. This is Nike’s biggest distribution channel.
• Direct-to-consumer (or DTC) sales, which include inline and factory retail outlets and e-commerce sales through its website.

How many Nike distribution centers are there?

57 distribution centers
NIKE moved ~900 million units through its supply chain last year. Its manufacturing network consists of over 700 factories in 42 countries. Each product moves from 57 distribution centers across a network of 18,500 accounts and 140,000 retail doors.

What are the 5 distribution channels?

The Nine Main Intermediaries in Distribution Channels

• Retailers. Retailers are intermediaries used frequently by companies.
• Wholesalers. Wholesalers are intermediaries that buy and resell products to retailers.
• Distributors.
• Agents.
• Brokers.
• The Internet.
• Sales Teams.
• Resellers.

What is Nike’s strategy?

Nike Success The Nike business strategy is clear, invest in building your brand through emotional marketing and sports celebrity endorsements, develop products that have high-quality, market-leading technology and buy out competing sports brands.

What are the major channels of distribution?

The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales. Wholesalers are intermediary businesses that purchase bulk quantities of product from a manufacturer and then resell them to either retailers or—on some occasions—to the end consumers themselves.

Where is the biggest Nike factory?

Located in Memphis, Tenn., this state-of-the-art, 2.8 million square foot facility holds all three product lines – footwear, apparel and equipment – under one roof and distributes Nike and Jordan Brand products to individual consumers, wholesale customers and Nike’s own retail channels.

Where is Nike distribution center?

Nike has 299 brick and motor stores across the United States. Two distribution centers located in Memphis, TN and Foothills Ranch, CA serve has Nike’s hub for delivery.

What are the two types of distribution channels?

Channels are broken into two different forms—direct and indirect. A direct channel allows the consumer to make purchases from the manufacturer while an indirect channel allows the consumer to buy the goods from a wholesaler or retailer.

What are the types of distribution strategy?

Types of Distribution Strategy

• Intensive Distribution. Intensive distribution, also known as mass distribution is intended for mass-marketing products.
• Extensive Distribution.
• Selective Distribution.
• Exclusive Distribution.
• Inclusive Distribution.